Why Human Branding is essential today ?
In a world saturated with marketing messages and sales solicitations, it becomes essential to refocus our strategies on what really matters: people. This conviction is at the heart of Karla Ferrer Human Branding . My approach is based on a strong idea: companies have much more to offer than their products or services. They carry a story, values, a culture and committed people who deserve to be highlighted.
The genesis of my thinking on Human Branding
“H2H marketing aims to leave bad practices behind (pushing overconsumption) by offering an ethical and collaborative way of engaging with customers, co-creating value together.”*
This vision of marketing goes well beyond classic strategies focused on sales and short-term performance. It advocates an approach where ethics and human connection take precedence, where communication becomes a vector of relationship and co-construction with customers.
The company, a human ecosystem above all
Today, successful brands are those that know how to share their DNA: their mission, their values, their commitments and above all the people who bring them to life every day. Behind every company, there is a story, founders with a vision, passionate employees, societal commitments. These are the elements that create a powerful emotional connection with customers and that truly differentiate a company on the market.
Large groups have long integrated these dimensions into their communication, with teams dedicated to managing their image and reputation. But what about small and medium-sized enterprises (SMEs)? They also have human capital and a strong identity, but often lack the resources and know-how to promote them effectively.
My commitment to SMEs, Entrepreneurs, Creators and Indy Hackers..
This is where Karla Ferrer Human Branding comes in. With my experience in marketing and branding, I put my expertise at the service of SMEs who wish to humanize their communication, strengthen their brand and create lasting connections with their customers.
My mission is to help these companies tell their story with authenticity, highlight the people behind their successes, and build a human-centered branding strategy. Because today more than ever, the best way to differentiate ourselves is to show what makes us unique: our DNA, our values, and our sincere commitment to our customers.
Welcome to the era of Human Branding !
Note* I discovered this fundamental concept by reading H2H Marketing – The Genesis of Human to Human Marketing by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz and Philippe Malaval.