A Journey to the Roots of My Passion
My story begins under the Mexican sun, surrounded by vibrant colors and artistic traditions that nurtured my imagination from an early age. Art was my first great passion. I observed, explored, and captured moments through the lens of my camera. Naturally, I followed this path and earned two degrees in Art History and Photography. These years taught me to see the world differently, to decipher the hidden stories behind every image, every brushstroke.
The Power of Language and Human Connections
But art was not my only language. Very early on, I understood that languages were gateways to other worlds. Spanish, French, and English—three open doors to cultures, ideas, and encounters. Speaking multiple languages meant being able to connect with people in all their richness and complexity.
My Encounter with Marketing and Technology
Then, a new passion was born: marketing. I hadn’t sought it out, but it came to me, and I was immediately captivated. I started in the technology sector, a constantly evolving universe where innovation continuously reshapes how we communicate and create value. I worked for Sun Microsystems and Lotus before settling in France and joining IBM. There, I received solid training that strengthened my expertise and deepened my passion for the evolution of digital marketing. I discovered the power of content—how words, images, and strategy can shape perceptions and influence decisions.
Eager to expand my knowledge and structure my approach, I completed a Master’s degree in Marketing and Communication at ESCP Paris. This program refined my understanding of marketing’s strategic challenges and helped me develop a more global and analytical vision of communication.
The Human at the Core of My Journey
But what truly drives me is people—their ideas, their perspectives, their cultures. At IBM, I had the privilege of working with teams from all over the world, discovering new ways of working, thinking, and innovating together every day. This diversity taught me an essential lesson: respect and adaptability are the keys to creativity.
My curiosity then led me to Advantech, a Taiwanese company expanding in Europe. Ten years of an exciting challenge: building a brand, giving it a voice, a face, and a place in the European market. It was a complete immersion in another culture, a new learning experience in international communication and marketing.
Diving into the Future with Artificial Intelligence
Then came artificial intelligence. This new frontier changed everything, offering infinite possibilities and pushing the boundaries of marketing as we knew it. I embraced it with enthusiasm, earning a degree to better understand and master these new tools.
Creating a Business Centered on Humans
Today, I weave all these threads together—the art of storytelling, the intelligence of marketing, the power of technology, and, above all, the richness of human connections. My journey has never been linear, but that is precisely its strength. Every experience, every encounter, every passion fuels my vision and approach to branding. Because, at the core, what matters most are the stories we create and share together.
The Human Behind KF Human Branding
KF Human Branding is not just a business; it’s a philosophy. I pour my experience, sensitivity, and deep conviction into the idea that branding goes far beyond marketing—it’s about creating authentic connections between a brand and its audience. Every project, every client represents a new story to be written, an identity to be revealed. My approach is built on listening, analysis, and creativity to bring brands to life in ways that resonate, inspire, and unite. Because behind every brand, there are people, and it is with them that I want to build the future.
Leadership and the Evolution of My Passion
I’ve had the privilege of leading teams and growing as a manager, which has only deepened my passion for diversity and, ultimately, for people. At the heart of everything we do, we must place the human element. This is what I call Renaissance 2.0.
The KF Human Branding Methodology
The methodology I developed at KF Human Branding is the result of years of study, experience, and hard work.
I hope you will trust me on this journey.